Case Study 1

34% market share within 5 years

Client challenge

  • To enter the window seals market in Brazil. Window seals are a commodity product in the window industry.


  • To become the market leader ahead of local competitors.

  • To supply the best possible quality meeting market requirements.

  • Ensure lead-time reliability through a local inventory.

  • Set up a professional, proactive telemarketing customer service and assure brand recognition.


  • 5% market share in first full operation year (2006). 16% three years later, rising to 34% in 2011.